AI calling for solar installers
The UK sees over 22,000 new solar installations every month. Every installer is chasing the same leads. Cason AI makes sure you're always first — qualifying intent, handling objections, and booking the survey before your competitors pick up the phone.
Avg solar contact rate
30%
industry benchmark
New UK installations per month
22k+
MCS 2025 data
Leads arrive after hours
52%
when no one responds
- Solar leads are shared across multiple installers — it becomes a pure speed race, and second place means no job
- Contact rates below 30% are common across the industry — most leads never get a meaningful first conversation
- Sales teams spend hours daily calling unqualified leads — homeowners without suitable roofs, renters, or those just browsing
- After-hours enquiries from homeowners researching in the evening go unanswered until the following morning — by then they've already booked a survey elsewhere
Cason AI is an AI calling agent built for solar installers and companies. The moment a lead submits a quote request, downloads a savings guide, or enquires about installation, Cason AI calls them — within 10 seconds. It qualifies homeownership status, roof suitability, energy usage, and budget, then books a site survey directly into your calendar. Your team arrives to qualified appointments, not cold callbacks.
Pickup rate on first attempt
70%
vs 22% industry avg
Conversion uplift within 10 seconds
381%
Harvard research
More surveys booked
3x
vs manual follow-up
A UK solar installer operating across three regions was purchasing shared leads from comparison platforms and running Google Ads. Their sales team of 5 was manually calling back during business hours — reaching roughly 28% of leads, with evening and weekend enquiries sitting until the following morning. By then, most homeowners had already booked a survey with a faster competitor.
Of leads reached on first call
71%
Increase in survey bookings
3.2x
After-hours lead contact rate
68%
After deploying Cason AI, every inbound enquiry received an instant callback — including evenings and weekends. Shared leads that previously went to competitors due to slow response were now being contacted first, consistently. Survey bookings tripled within 60 days with no additional sales headcount and no increase in lead spend.
Explore how Cason works
Inbound lead
New lead enters the system
Instant call
Cason dials with a personalised approach in under 10s
Qualification
Qualifies the lead and collects all required information
Booked & tracked
Appointment scheduled or handed off, data logged for a smooth handover
Enter your details and Cason will call you instantly. Experience how it qualifies, responds, and books in real time.
- Calls within seconds
- Real AI conversation
- Used by high-volume sales teams
Stop losing leads you've already paid for.
Cason calls, qualifies, and books your leads instantly. No delays. No missed opportunities.